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* * Basic Fundraising Rules* * *
Generally Soliciting Funds:
No federal law prohibits the broadcast by stations of requests for
funds for legal purposes (including appeals by stations for
contributions
to meet their operating expenses), if the money or other
contributions are used for the announced purposes.
Reference § 73.503: Public Notice IRS
policy:
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the broadcast of announcements
relating to goods and services for which consideration is received by
the station;
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enhanced underwriting and donor
announcements;
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the offering of program- related
materials
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Commercial messages on behalf of profit making enterprises for
which consideration is paid to the station are prohibited.
Enhanced Underwriting and Donor
Acknowledgements
The scope of
donor and underwriter acknowledgements may include:
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logograms or slogans which identify and do not promote,
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location information,
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value neutral descriptions of a product line or service,
and
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brand and trade names and product or service listings.
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Announcements may not include qualitative or
comparative language and should not be construed as advertisements.
It may be difficult at times to distinguish between announcements
that promote and those that identify. Licensees must review
their supporter acknowledgments and make reasonable good
faith judgments as to whether they identify, rather than promote, and
that the service should remain free of commercial and commercial-like
matter.
Acknowledgments should be made for identification purposes only
and should not promote the contributor's products, services, or
company.
For example, logos or logograms used by corporations or businesses
are permitted so long as they do not contain comparative or
qualitative descriptions of the donor's products or services.
Similarly, company slogans which contain general product-line
descriptions are acceptable if not designed to be promotional in
nature.
Visual depictions of specific products are permissible.
A
telephone number in an acknowledgment is permissible.
Here are several examples of announcements that would clearly violate the
rule:
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Announcements containing price information are not permissible.
This would include any announcement of interest rate information or
other indication of savings or value associated with the product.
An example of such an announcement is:
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"7.7% interest rate available now." |
Announcements containing a call to action are not permissible.
Examples of such announcements are:
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"Stop by our showroom to see a model" |
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"Try product X next time you buy oil." |
Announcements containing an inducement to buy, sell, rent, or
lease are not permissible.
Examples of such announcements are:
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"Six months' free service" |
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"A bonus available this week" |
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"Special gift for the first 50 visitors." |
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Program Related Materials:
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Offerings used by noncommercial educational
licensees to raise funds for program acquisition purposes are novel
fund raising devices.
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Congress has approved direct promotional fundraising announcements
by nonprofit organizations. Public broadcasters could air
announcements promoting program-related materials sold by nonprofit
organizations, including the station itself.
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In order for the
audience to be informed about the sponsor of these offerings, the
nonprofit organization sponsoring the offering should be clearly
identified in the announcement.
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Such announcements are permitted so long as the licensee: |
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receives no consideration for the announcement;
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the materials are offered on the basis of public interest
considerations and not the private economic interests of the offeror;
or |
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the price of the materials offered is only nominal. |
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| FCC General Rule for
Soliciting Funds |
| Financial support for KRAW-LP and Let's Talk Rawlins is not qualified as tax deductable., |
| There are No Specific Rules for Cash
Contributions |
| Revenue Sources: |
Donors & Contributors (Discretionary Cash) |
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Rummage/Yard/Parking Lot Sales (Discretionary Cash) |
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Auctions (Discretionary Cash) |
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Subscribers (Continuing General Support) |
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Program & Host Sponsors (Continuing
Dedicated Support) |
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Project & Event Sponsors (One-time Dedicated Support) |
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Project Matching Funds
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Online Station Surpluses (Discretionary Cash) |
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In-Kind Support |
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Let's Talk Rawlins
Merchandise Sales
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Potential Internet Radio Sales
Revenue Sharing (Lets Talk Rawlins Fund, Inc.)
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A Reminder . . . KRAW-LP is OUR Community Radio Station.
Broadcast content and programming policy are at YOUR initiative.
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