* * * Underwriting * * *

Station funding for long-term purposes can be provided by underwriters.
Underwriters can provide very useful support for recurring expenses such as facility expenses,music licenses, operating subscriptions (Internet, and Internet Radio Hostins, Podcast support, etc.), staff employment expenses and etc.

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Government Rules for Underwriting Announcements on Noncommercial Educational Stations:

Noncommercial educational stations may acknowledge contributions over the air, but they may not broadcast commercials or otherwise promote the goods and services of for-profit donors or underwriters.

Specifically, acknowledgements may not contain comparative or qualitative descriptions, price information, calls to action, or inducements to buy, sell, rent, or lease.

Acceptable “enhanced underwriting” acknowledgements of for-profit donors or underwriters may include:

	1.	logograms and slogans that identify but do not promote;
	2.	location information;
	3.	value-neutral descriptions of a product line or service; and
	4.	brand names, trade names, and product service listings.

However, these acknowledgements may not interrupt the station's regular programming.

For additional information about the underwriting rules, see https://www.fcc.gov/eb/broadcast/enhund and https://www.fcc.gov/media/radio/nature-of-educational-broadcasting.